Top Higher Education Marketing Agencies and Their Best Practices
Top performing higher education marketing agencies help their clients deploy the following best practices: 1. You become the story you choose to tell. It’s how institutions make meaning from the arc of...
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Enrollment Marketing for Test Optional Colleges
At last count, more than 1,100 colleges have gone test optional. This translates to fewer names that ACT can sell to colleges for marketing. As Included below are 12 proven strategies for increasing...
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Ten Higher Education Marketing Trends for 2021
2021 is finally here. Here are some of our predictions for this coming year. Covid’s drag on students and colleges will persist at least through the summer. The previous administration’s negative...
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A New College President’s Guide to the 3R’s of Prosperity
Welcome to your new adventure. You may have been invited into this presidency as a change agent or a strategic visionary. Either way, get ready to liberate new growth for your college by focusing on...
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Higher Education Marketing Trends for 2023
As one of the top higher education marketing agencies, we are frequently asked to share our thoughts on emerging trends in this space. Here is what we are seeing. The past two years have seen a...
View ArticleBest Lead Generation Strategies for Higher Education
In the early years of our existence, we generated leads through a wide variety of tactics: websites, SEO plus engaging content, display advertising, emails to purchased names, postcards to purchased...
View ArticleTraditional Student Search Services are Dying. Here is What’s Replacing Them.
The era of traditional high cost, high-volume and low-performance student search services is over. Here’s how traditional student search services used to work: first, when taking SAT and AP tests,...
View ArticleRecruiting Adult Students: A Playbook for Enrollment Success
This blog post about how to recruit and enroll adult students was partly inspired by our work with forward thinking clients like Kathy Groves and Emily Horstman at William Woods University, Jacqui...
View ArticleHow to Recruit Graduate Students: A Playbook for Enrollment Success
In anticipation of the looming 2025 demographic cliff when college bound undergraduate students will begin to shrink, colleges and universities have started investing in launching and growing graduate...
View ArticleHow to Recruit International Students: A Playbook for Enrollment Success
With strained budgets, weakened endowments and the anticipated demographic cliff when college bound undergraduates will begin to shrink, colleges are eyeing international students from emerging...
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